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The 7 Color Contrasts:

  1. Hue: the light wave reflected back from a particular surface (the color of a color)[chroma] - these are arranged on various color wheels
  2. Value: the darkness or lightness of a particular hue (all colors can be translated into a grey value, as in b/w photography) colors in their saturated state translate in the following grey values:
    yellow 10% green 50%
    orange 30% blue 70%
    red 50% violet 85%
  3. Saturation: (sometimes called intensity) how close a color is to its primary state (purity) - tint = hues with black - colors can also have their saturation reduced by adding the compliment.
  4. Temperature: the warmth or coolnesss of a color [how much yellow or blue is in a given color] - cold colors seem smaller and further away from the observer - warm colors seem larger and closer to the observer - connotations of warm and cool:
    Cool   Warm
    shadow   sun
    transparent   opaque
    sedative   stimulant
    airy   earthy
    far   near
    light   heavy
    wet   dry

    red increases heart & respiration rate - blue decreases heart & respiration rate

  5. Complementary Contrast: hue opposites [three pairs made up of one primary and one secondary each directly across its opposite on the color wheel] complements are always made up of one primary and one secondary hue which in turn is produced from the other two primaries - complements mixed together in equal proportions from the same muddy grey-brown regardless of the complementary pair used - the eye has a hard time focusing on the edge between to two compliments
  6. Simultaneous Contrast: a color always makes its' neighbors seem like its' hue opposite - an after image is always the compliment of the color causing the effect.
  7. Extension: the ability of a color to attract our attention (its visual weight) - colors listed in order of visual, weight most to least.
    1. yellow
    2. orange
    3. red
    4. green
    5. blue
    6. violet
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